We call this “direct mail fatigue”, and everyone has it.

Hello-



While I was going to St. Ives I met a man with......... Did you finish the sentence in your head? If you didn’t then let’s try this one... Hickory Dickery Dock, the mouse ran........

It’s funny how limericks, rhymes, jingles and tag lines stay with us, regardless of how long it’s been since we have seen or heard them. A certain fast food chain who shall remain McNameless spent alot of time and money to insure that it would in fact always be a good time for the great taste of McName-with-held, and for the most part, I can only assume, it has served them well (and hopefully they in turn have served their customers well). Is there a flip side to all of this? YOU BETCHA! How many times have you gotten a direct mail piece indicating that you “MAY HAVE ALREADY WON XXXXXXX”? Here is an excellent example of many different people spending even more money and time separately to SABATOGE the chance of anyone else being able to use a prize giveaway. We call this “direct mail fatigue”, and everyone has it.



So, that’s the bad news.



Now for some good news. You can still use a prize promotion or giveaway offer effectively, you just have to be MORE creative then the last guy. If your advertising and marketing plans don’t stick out, than how are you going to? And who says you HAVE to use direct mail anyhow? Ever thought of hanging something right on your next customers door? Or how about serve a nice juicy succulent prize offer right on the dinner table? Imagine this conversation.....

“WOW... I’m starved and this smell delicious”

“Mmmmm... And does it ever taste good”

“Hey Look at this” (said with half a mouthful of delicious dinner) “Spend $300 at (insert your business here) and get a free (insert prize here)”

“We should check that out tomorrow”

Not bad hey?



Every week we go to the mailbox and see literally hundreds of THOUSANDS of dollars wasted in direct mail advertising. It’s either poorly designed, mixed in with 40 other indirect competitors for the same dollars, and 7 of these are usually your direct competition!!! WOW, how did that happen?



Don’t throw your dollars in your customers trash bin, let us help you use that money to increase sales AND profit. Call us for a free quote, and find out how we can help you drive your bottom line to the TOP! What have you got to lose besides a few customers?



Our recent success with Pizza Pie Promos™ has offered our clients up to a 7% response on In-Home direct marketing campaigns across Michigan. We are starting to open up territories through out the United States and Canada. We are currently looking for one exclusive partner in your market. This partner will have higher returns than even direct mail can offer for a fraction of direct mail costs. This offer guarantees millions of views per campaign. Let us tailor an event specific to your area. Our slow burn tactics gives you the Super Sale effects but over a period of time, so your staff can easily and effectively handle all traffic. Would an additional 20-500 customer per week help you push the needle in your market? With over 15 years of Aggressive Automotive Marketing experience I believe this to be the best and most efficient advertising venue opportunity available today.



Check us out at www.pizzapiepromos.com



Let us cut your advertising budget for the quarter in half or more and still give you the results you desire.



P.S. If you sell watches, I know 7 women who would love to throw out an old mouse infested clock!