"Marketing" What is it?

mar⋅ket⋅ing
  /ˈmɑrkɪtɪŋ/ Show Spelled Pronunciation [mahr-ki-ting]

–noun

1.
the act of buying or selling in a market.




2.
the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.








It surprises me how many people show up on the marketing scene, touting the next greatest idea. How many times have you heard someone present a method that’s guaranteed to increase sales by 700%? What’s even more interesting is this is their first line in the conversation, without even taking the time to learn what your business is or what your needs are! A recent trip to a clients business led us to a 4 hour discussion that had nothing to do with OUR products, but instead focused on their products and what it was they wanted to see happen, and how their growth plans had changed and evolved, and what the next steps where in realizing their goals. While 4 hours is certainly the exception and not the rule, it is absolutely impossible to create a functional marketing concept without first understanding what the actual goal is.



A good way to evaluate your potential success with a marketing firm or concept, is to gather some thoughts in advance. Decided what it is that you want your business to do. Evaluate your strengths so that they can be positively marketed. Identify your weaknesses and ask for advice and help in turning them around. As with any good business contact in your network, your marketing team should be able to offer some tips, tricks, or advice in “all activities involved in the transfer of goods from the producer or seller to the consumer or buyer”. While marketers certainly do NOT know all the answers, (and beware of ones that claim they do) they should be able to send you in the right direction more times than not. Marketing is MORE about business growth and development than anything else. If you are completely satisfied with your current state of business, then you don’t need any marketing advice!



BUT.......



If you want to make even $1 in sales growth, you need to evaluate your entire marketing strategy. If you want to REALLY blow the doors off this year... Then why not let us spend an hour with you learning about YOUR GOALS!