Do it right the first time!

Story Time....

Had an interesting conversation with a new client last week, it started with him screaming about marketing and advertising and what a waste of money it all is. Well, of course I was hooked. After a few obvious questions I got to the heart of the matter... He had just spent $9500 and 3 weeks working on a direct mail piece that, while certainly a good offer, had returned him 0 responses. Not one phone call, walkin, web-hit, NOTHING!

WOW!!! My first thought was who in this economy has $9500 to throw around on a marketing campaign??? My second thought was this guy needs some help!

It’s hard not to be sold on the next biggest thing when it comes to increasing your sales. Everyone wants to get in on the action before the action has gone by the way side. The problem with this rush to “spend” is that you can really overlook the little things, and we all know the devils in the details. Within 1 hour not only had we signed a new client, we had developed a brilliant piece that did the job he ACTUALLY wanted! He was actually interested in getting web-hits and phone calls, he wanted BUYERS!

Fast forward to this morning. I thought 7:30 was a bit early for a phone call. Seems our new client isn’t convinced..... Can you believe he had the audacity to accuse me of paying over 230 of my friends and family to come in to HIS store and make a purchase just to make us look better? (smirk) My Direct Quote “On the $1500 we charged you, I could have only paid 3 people.... where did the other 237 come from?”

Don’t be fooled into low returns by high costs. Start out slow and easy. Use your increased sales to fund future growth, and above all... GET HELP!!!

If you would like to increase YOUR sales by up to 20%, give us a call and see how we can create a low cost high return program for your business.

Thanks Josh for this post. You can call Josh directly with any questions or a FREE marketing consultation. 231.709.8885