8 Content Secrets to Maximize Your Response when using Marketing Materials

1. Strong offer: Create a powerful offer and consider using that as your headline. Make sure the offer has an expiration date.

2. Emphasize benefits not features: Think about what your product does for the customer and state that clearly on your postcard.

3. Use postcard mailings as your personalized customer service tool: Send personalized birthday, anniversary reminders, product announcements, and updates with a personal touch.

4. Top of mind: Mail repeatedly throughout the year to stay in front of customers and in their mind.

5. Start a club: Rather then refer to your market as “customers,” refer to them as members of your club and send them exclusive information and offers regularly.

6. Be unique and stand out: Change the sizes and even shapes of your postcards to maximize results.

7. Say what you want them to do: Don’t just announce your sale, ask them to come in and ask for their business.

8. Use timeliness in your mailings: Take advantage of seasonal and regular activities that your customers will be going through to make your mailings relevant and beneficial to them.

If you have any ideas to add to this please post them for others.

Thanks

Does it really pay to advertise during a recession?

Does it really pay to advertise during a recession? Historical data says yes, but times and perceptions change, so what do TODAY'S consumers think?
"More than 48% of U.S. adults believe that a lack of advertising by a retailstore, bank or auto dealership during a recession indicates the business must bestruggling." Ad-ology Research surveyed consumers in late April 2009 about their perceptions of advertising in this economy. The report, Advertising's Impact in a Soft Economy, shows just how crucial advertising is right now for success today and in the future.Regardless of how you spend your ad budget, I hope you are still keeping your name out in your community and letting your past and future customers know that you are still here and plan to be for a long time to come. If you have stopped advertising because you don't know what is working (if anything). Call me. Let's talk-no pressure on direct mail-no pressure on anything, let's just set up some tools on all your marketing to see where your money is being spent wisely, and where it could be reinvested for a bigger impact.

Inexpensive Direct Mail Advertising

Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.

For those of you interested we are offering a Summer Special of 500 14 pt 4 x 6 postcards for only $99 includes shipping

Does not include set up, taxes, mail Svc.

The Basics of Direct Mail

Generally, direct mail is considered the most expensive way to reach your potential client. I like to think of it as the most effective, if tailored to your specific services/products.

Many business owners have tried direct mail and have been unhappy with the results. Considering that saturation mail is very expensive. Try a new approach for instance. If you are a small specialty store that designs flies for fly fishing, saturation would not be helpful. That doesn't mean you shouldn't create a promotion and awareness through direct mail. We would recommend you still do direct mail but be specific. There are many listing agencies out there that can find the information you need. The information comes from fishing magazine sales in the area or from attendance of trade show etc. The list may only be 200 people in your area and some of them may already be clients of yours. The cost of the list may be as high as .50 cents a piece don't let this scare you away. This is a direct opportunity to put you in front of your target audience. Why spend hundreds of dollars in mediums that do not target your client. The cost to advertise in specialty magazines can be expensive and again becomes saturation of the whole nation. Your clients are right here in Michigan.

Another scenario for you; you have a high end product/services and you want to reach your target audience. Try using a House Hold Income targeted list this way you can be specific. You know that your clients house hold income is over 100k a year, than that is the only houses we target. This simple list will add pennies to your direct mail piece yet save you hundreds of dollars on advertising that would have been sent to the wrong home.

One thing I hear often is we are happy with our advertising. Anyone who is happy with their advertising obviously needs us more than ever. Your advertising portfolio should be updated and tweaked on a minimum of a quarterly basis. The same old advertising becomes stale and even though your business may be prosperous the need to cut costs and become more target specific is vital. How many times have we all tried a medium that was off the wall and it worked, so you kept on using it but after time it stopped being effective. Change up your mediums continue to surprise and delight your customers.

This blog is an opportunity for our clients and friends in business to learn and discuss the challenges of marketing. If you have any comments or would like to discuss a certain dilemma, post it and we will do everything we as a group can to help you solve it.

pizzapiepromos.com

Hello everyone,

I wanted to introduce pizzapiepromos.com to our blog.

This advertising is geared toward a younger demographic market along with families. The age group of 12-25 is a difficult market to reach, but through our placement we are able to reach over 83% of this market monthly.

Check it out.

This type of advertising allows you to target specific neighborhoods as well. If you know that you have a strong customer base in a certain area this helps you be more specific with your advertising dollars.

Building your current customer base

Lately I have been hearing SBO's (small business owners) tell me that they have no way of contacting existing clients because in most cases they have no reason to ask for customers information.

One easy way to help build your client base for future in store sales is through a small promotion such as a free meal by adding your business card or information to a fish bowl.

The cost of a drawing box for your counter is minimal along with printing of sign up sheets. Have an in store promo that gets your customers to sign up to win. When doing so make sure you ad email as a way of contacting.

After this promotion you now have ways to send weekly specials just for customers that is inexpensive and can be very rewarding for you and them.

Let us know if we can help set this up in your store.

Helping you explore innovative ideas to mold your business is our greatest joy.

Target your Direct Mail with a listing agent

Reaching potential clients through direct mail can be the most effective marketing approach.

Most mistakes are made by using saturation instead of paying the extra per piece to target your mailer to a specific type of client. This is done through a listing agent. Kelnic is dedicated to helping you in this arena.

Let us help you pin point who your target market is and with our low prices for bulk mailing we can help offset the cost of using a list.

Did you know?

Americans eat over 100 acres of pizza a day.

That over 96% of consumers between the ages of 12-18 eat pizza weekly.

That only 40% of consumers ages 65 and up eat pizza every 90 days.

I guess this means that eating pizza keeps you young :)

It's Been a while

Sorry I haven't been posting on here like I should, it's just been crazy around here lately. There isn't really to much to report on though. We would like to congratulate our friend Brian on his award last night. Keep up the fight Brian.

I'll try to keep this more updated... until then have a great day.