Doing the same thing and expecting different results

Over the past 15 years I have worked with sum five hundred dealer principles on every kind of campaign imaginable. The one thing that always rings true is the need to find new alternatives to old venues. Many retailers continue to throw money at tired and dried up marketing concepts expecting a different result. Nothing has changed in this instance. Murphy's law says that doing the same thing and expecting different results is a waste of time and money. Another dilemma facing retailers is "I tried it and it worked great but now it has stopped working, but I know it will pick back up." This is very common in marketing, that is why it is important to change a message on a regular basis. The (General Public) becomes immune to your advertising just like anything else. In a economy that is constantly fluctuating your budget can easily be spread thin, this is where Kelnic Corp can help. We are constantly making small changes in ideas that are presented to us to help cut costs and generate the most response to your advertising. Recently a client in the entertainment business placed a direct mail order, we did exactly as asked per his request. He was unhappy with the results. I asked him to change the postcard to an event ticket and resend it. He was reluctant, but agreed. The response was exactly what he was looking for, we didn't change the message we just changed the product that delivered it. Sometimes just bouncing an idea off someone else can mean small changes that will give you results you desire. Let Kelnic help you turn 2010 into a year to remember.