Marketing today is constantly moving and changing but one thing that doesn't change is your clients. Through this process of opening our new office in Traverse City and offering our services to all industries I have seen a common mistake. How many companies are not taking advantage of gathering information on every client transaction. Your email and mailing list should be updated regularly. Now days witht the internet you have a free medium available to you.
What about the old business card drawings or a small gift for filling out a questionaire. These are simple and easy ways to help collect information that will benifiet you later. Your customer mailing list is the most important market tool you have. For a single point merchant who has a small ad budget to begin with this type of tool could easily help increase your sales by 10% over the year.
If you are not currently gathering this information there is no time like the present. Let us know if we can help in any way. If you are not sure what to do but want to get started give us a call we can help. There is no charge for consultations.
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