How many times have you tried a new advertising or promotion thinking this was going to be the greatest ever and it wasn't. Usually you don't see any response or the product you were trying to move sat on the shelves and everything else sold. The next time you were approached for that advertising or promotion you decided not to do it because of your previous response. This is what I call the "I tried that it doesn't work" complaint. One thing to remember about advertising and marketing is there are a lot of components that make up every situation.
For instance, I have a client in Mississippi (Auto Dealership). They have been closing Memorial Day weekend for the past 15 years. The reason was their last promotion on Memorial Day was a flop. During our conversation I made mention of another client just over an hour from him who does a great memorial day sale. Short story he ended up doing a sale with our help and put an additional $60k on the books in May.
My point is, if a promotion or advertisement doesn't show potential, don't rule it out. Something that didn't work 10 years ago is working today. Marketing is constantly changing in your area. The fact that newspaper is the largest portion of advertising dollars for small businesses is crazy from my stand point. Continue to try new innovative ways to advertise your company. The more dramatic and unbelievable the content of your promotion, the better your results 9 times out of 10.
Thanks
Dennis Kelderhouse
Direct Marketing Specialist
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment