Back To The Basics

Recently when calling on a client they mentioned how they have started up a program that has been very successful. After listening to the simplicity of the concept it reminded me of advertising 101. How many of us have over the years gotten away from the basics of advertising? Sometimes all the circulation numbers from local magazines, newspapers, etc. can be very appealing and at the same time be less time consuming. The problem is all these venues are currently not as advantageous as simple marketing concepts. I know you are all asking "WELL WHAT WAS IT"! They have gone back to the basics and are offering a discounted services package to different local businesses every week. Every week they set up a promotion with a different business to provide discounted services to their employees and friends and family. Some of you are already saying tried that. My suggestion to you if you have tried it and it wasn't successful, try it again. The Marketing arena is never the same twice, every year different elements provide an all new playing field. I know this type of advertising can be time consuming and sometimes more work then you may want. When the economy is this volatile, innovative marketing whether it be new or old can bring new life to your store. We all understand that the market has changed and sometimes the simplicity of old advertising tactics can change your bottom line substantially.

How many of us have gotten away from demanding that our staff are doing their share to help market the business? What programs do you have in place now that not only demand their participation but rewards it at the same time. Remember when your counter staff did more than just take orders. Training your staff to be your most important marketing strategy is a key in these trying times.

This blog is in place to create a place where business owners can not only review marketing ideas and strategies but also to give feed back and we are always looking for new ideas to feature. A wise man once said in order for you to be successful in life you must help others to become successful around you. Who have you helped or encouraged today?

One other thing, I walked into an office today and in the 15 minutes or so I was there the office manager gave out three atta boys! Because of everything going on, are we remembering to compliment our staff on even simple things? The faces on all three employees as they were praised said it all. Your not in this alone make sure your staff is getting the pat's on the back and the Atta Boys they deserve, especially right now.